The headline is the first thing that a potential reader sees, so it has to be powerful enough to turn them into a click-through. That’s why it’s essential to test out different types of headlines in your content marketing campaigns. Here are some of our top headlines that will grab readers’ attention and increase the chance of your article being read and shared.
1. Controversial:
When an article stirs up controversy, it makes for a compelling headline and helps to capture readers’ attention because it isn’t the same old boring content they’re used to seeing. This type of headline works especially well for breaking news stories or topical issues.
2. List Posts:
Many articles that use the popular listicle format are able to lure in readers because they promise a concise and easy-to-read piece of content. The listicle also evokes feelings of surprise and curiosity in the reader, which can be an effective way to draw people in to your content.
3. How-To Posts:
When it comes to crafting how-to headlines, it’s important to ensure that the content delivers on the promises made in the title by using actionable phrases and words like “never-before-seen” and “record breaking.” This way, the audience will feel confident that they will find the information they are looking for when they click through your article. The CoNatural content team uses this strategy effectively in their headlines, by incorporating emotional triggers such as “healthier” and “productive” to entice their audience to learn how they can be better versions of themselves with the help of their products.