The Government Shutdown Is a Disgrace

If funding lapses again at midnight, it will be the second time this year that the government has shut down. The last one, in 2018, lasted 35 days and was brought about by disagreements over President Trump’s demand for funds to build his wall on the southern border.

This shutdown affects tens of thousands of federal workers — from the Social Security Administration employees who answer phone calls about benefits to air traffic control staff at every major airport and our national parks. Those considered essential continue to work but without pay. The same applies to federal law enforcement and emergency disaster response, while some on-base services like food and childcare are disrupted.

It also impacts hundreds of thousands of Americans who receive federal benefits – including Social Security checks, Medicare payments and federal loan and grant programs like Small Business Administration or SNAP. If the shutdown lingers, those benefits will likely be interrupted or delayed, affecting people who depend on them for financial stability, including low-income women and families.

It’s critical that our leaders put aside partisan politics and agree on a solution to end the shutdown. We need a clean continuing resolution that allows us to debate the larger issues while providing certainty to our federal workforce and our communities. It’s long past time to reopen the government and reopen Congress’ attention to these vital matters of our nation’s safety, health and prosperity. This is a moment for all of us to stand together and say that it’s a disgrace when working people have to wait in line at food banks or struggle to afford basic necessities because they’re missing a paycheck.

When to Consider an Exclusive Report

An exclusive report has become a buzzword in the PR industry that can help PR pros ensure their news rises above the din of competing announcements and stories. The strategy involves pitching an announcement to a journalist or media outlet exclusively, giving them “first dibs” on the story until it is published and shared with a wider audience. It’s a powerful way to build rapport with journalists and can also serve as an incentive for them to cover the news.

When to consider an exclusive report

Generally, PR pros will reserve exclusive reports for impactful announcements that could potentially reshape the future direction of a company or brand. This might include a new partnership or acquisition, the signing of a high-profile celebrity, or a funding round that will significantly alter a company’s future trajectory.

In order to make an exclusive announcement successful, Joseph and Prewett advise that it be something “newsworthy, unique and compelling.” They suggest leveraging data or statistics, an interesting angle on a known fact, or providing a different perspective that the journalists may not have considered. They also recommend offering an embargo period if possible, which can help set a clear timeframe for other journalists to publish the same story. They also warn against labeling every news item you send as an exclusive, as it can irritate journalists who can see right through this tactic. They instead recommend clearly stating the type of news you are pitching in your subject line to avoid any miscommunications and misunderstandings.