When to Offer an Exclusive Report

An exclusive report is news that has not been shared with other media outlets or journalists and gives a brand the opportunity to create a big buzz around a particular development. This can be anything from a major partnership announcement, a unique project launch or even the acquisition of a competitor. However, determining when an exclusive is the best route to go can be difficult. PR pros must balance a number of factors including the type of news, level of trust with the journalist, timing and more.

PR experts like Joseph suggest that brands consider a few important things before deciding on whether an exclusive is the right move. First and foremost, they should make sure that their news is truly unique and worthy of a first-to-file story. It could be a new angle that hasn’t been explored, a development that is highly sensitive and so on.

Another thing to keep in mind is that if you decide to offer an exclusive, it’s vital not to alienate other journalists or publications in the process. You should only offer an exclusive to one reporter at a time. Doing so can cause confusion, annoyance and potentially tarnish your relationships with other journalists and publications.

Finally, PR professionals should give themselves and the reporter plenty of time to work on the piece. Creating an exclusive requires time to craft the narrative, conduct interviews and provide assets for the story. Keeping this in mind, you should pitch the story under embargo to allow both parties to work on it and avoid any last-minute hiccups.

The Global Affairs Major

The study of global affairs provides students with a broad understanding of the interdependencies among nations and non-state actors in a rapidly changing world. It explores the complex interactions of diplomacy, trade, security and human rights. It also examines the impact of decolonization and the emergence of new countries on the international stage, where many sought recognition and legitimacy as they engaged in diplomatic negotiations with established powers. It also considers the role of organizations like the United Nations in fostering cooperation and conflict resolution.

Today’s globalized workforce requires professionals with a strong awareness of international perspectives and issues. The ability to understand the history, culture, and language of different regions around the world is increasingly important, especially as economies and societies continue to become more interdependent. As a result, graduates with degrees in global affairs are well-positioned to work in public policy, foreign affairs, law, business and education.

In the Global Affairs major, you take a set of core courses, a field seminar and a capstone project. During the capstone project, small groups of students work with an external partner, such as a government agency, a nongovernmental organization or nonprofit group, or a private-sector corporation in the United States or abroad. The final project is completed in the fall of your senior year (or, if you graduate in the spring, in the fall of your last semester). You must also complete a required L4 language course and, if you wish, one additional language course. Up to two courses taken during a summer or term-time program may count toward the major requirements with DUS approval.